Occasionally, ideas come out of the blue, like magic. It is like they tell your mind: hey, I’m great, let me get out!
In other occasions, however, ideas need to consciously be sought. We develop them in a methodological way, always making them grow from the heart and soul of Londji.
The initial idea – more or less clear – is developed by Londji’s team. The idea progressively grows by manipulating and transforming it in many different ways and directions until it reaches the maturity stage. It is at that moment when drawings, documents, notes, artworks and more changes… start.
We would like to share with you some moments of such process, the process of converting an idea into a new toy that becomes part of Londji’s universe.