At Londji we love tops, and we’re not alone in the fascination for these wonders. In the 20′s of XXth century, the Bauhaus designer Hirschfeld-Mack made a top with seven variously color paper discs to experiment with the relationship of shape and color. Also the best-known designers and architects Ray and Charles Eames where so captivated in these toys and its movement, that in 1969 they filmed a short-film with 133 different spinning tops from around the world.
133 tops but none like ours! At Londji We wanted to drop a grain of sand in the top’s world, for this reason we have recovered the traditional wooden twist top to give it new shapes and colors. Can you imagine strawberry shaped tops? Or drop of water shaped? Don’t you think they’re amazing?
Occasionally, ideas come out of the blue, like magic. It is like they tell your mind: hey, I’m great, let me get out!
In other occasions, however, ideas need to consciously be sought. We develop them in a methodological way, always making them grow from the heart and soul of Londji.
The initial idea – more or less clear – is developed by Londji’s team. The idea progressively grows by manipulating and transforming it in many different ways and directions until it reaches the maturity stage. It is at that moment when drawings, documents, notes, artworks and more changes… start.
We would like to share with you some moments of such process, the process of converting an idea into a new toy that becomes part of Londji’s universe.
The Fruit Top collection, the healthiest spinning tops in the planet, has been selected finalist for the Delta Design Awards 2012. The purpose of these awards is to encourage public recognition of those products which stand out because of their innovative character, for their conceptual originality, the response among the public and their environmental impact, as well as their design and manufacturing quality. Thank you Andreu Carulla!
At Londji we love to be challenged. So, in line with our motto “Toys for kids from 3 to 103 year olds” we present a difficult and demanding puzzle, made of 150 minuscule pieces. This is a real challenge even for the cleverest people in the house. The pieces are so small that the puzzle fits into a test tube.
If you can complete the puzzle, you will see the extraordinary rodent-powered-lemon-squeezing-machine, driven only by a mouse running on a wheel. Perhaps one day all lemonade and fruit juice will be produced this way, but for now, we already have the machine
Twice a year from Londji we get our suitcases and go to Paris to the “Maison et Object” Fair to present the novelties that we have been working on in our studio. There, we have the chance to eat croissants, have a look to the Eiffel tower, practice some languages and present our new products.
They are some unique moments since for the first time we can see the reaction of the public to the surrealistic proposals that we often make them.
A Fair with a lot of “charm”, where there is a selection of all the best products you will find in the shops on the following month and which attract potential buyers from all around the world.
At londji we make toys. We often speak about Londji as a fusion of imagination, creativity and desire to play.
Our vocation is to make toys which appeal, first of all obviously to the youngest members of the family, but also to the parents who can suddenly find themselves, 20 or 30 years later, on all fours on the living room floor playing pirates or setting up a cardboard puzzle and, what is more important, reliving those sensations we thought had disappeared into oblivion.
At Londji we look after the design of our toys, an aspect that is too often underestimated, and we give it the dignity such a serious thing as a toy deserves.
From this blog we will be talking about subjects we may find interesting, related to Londji new projects as well as to the world of toys.
Milk is a French reference magazine within the world of children’s trends. It has published a very nice article about Londji which we attach on pdf format. We hope you enjoy it. They make a very good summary of what Londji is.